The Most Important Meal

Episode 4 – The Most Important Meal

The most important meal… What is it? Is breakfast the most important meal? What about one’s last meal? And are folks who Instagram every bespoke artisanal gluten-free waffle mentally ill? Such a Crock investigates:

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Breakfast is Such a Crock!

Okay, okay… Breakfast is probably okay.

But the idea that breakfast is the “most important meal” of the day is a crock.

It turns out a talented PR man by the name of Edward Bernays working for the Beech-Nut company used a combination of preacher-style moralization and marketing to create the idea of the American breakfast… To sell product! Bernays got about 5,000 doctors to co-sign his very un-scientific letter pushing breakfast food, and our culture today is largely an extension of that. I mean… balls?

Read more in The Guardian: How lobbyists made breakfast ‘the most important meal of the day’

Is the Notion of a Last Meal Becoming a Crock?

The “last meal” is a tradition among condemned prisoners. It’s thought to have started in 1924 in Texas.

In some places, a prison warden will share the last meal with a prisoner. In others there are strict limitations on how much can be spent on a last meal.

Michael shares some famous last meals, from a single communion wafer to a surprising amount of KFC.

But it’s the lavish request of Laurence Russell Brewer that gets last meals knocked off the Texas tradition list… And Michael thinks that is a crock. Brewer ordered a ton of food, but didn’t eat any of it. His bad behavior has had lasting impact for condemned Texans.

My San Antonio: Last-meal requests off death row menu

Food Porn is Such a Crock!

Is documenting all your food on Instagram a sign of mental illness?

Some folks at the CBC seem to think so: Posting pictures of meals online? You may have health problems

… But Michael certainly hopes not!

That doesn’t mean that every meal you eat is worthy of Instagram commemoration. That said, Katherine comes up with some [hopefully] reasonable reasons to document your dinner.

Was Eating the Ortolan Such a Crock?

Michael was curious about Bobby Axelrod’s quasi-last meal on Billions this past season. The Ortolan bunting is illegal to eat; but it’s supposedly the most sublime dining experience possible.

So heavy was the language around the forbidden ortolan, from celebrity chef Wylie Dufresne to the now-departed Tony Bourdain that Michael just had to follow up.

Is the ortolan real? Yes.

Do you really wear a napkin over your head to hide your shame while eating it? Apparently.

But is crunching on songbird bones whole, and scalding your mouth and throat with hot fat possibly the apex of meals? Give us a listen and judge for yourself!

More from CNBC: The illegal delicacy Axe ate on ‘Billions’ is a real thing — here’s the story behind it

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